Wednesday, October 30, 2019

Topic Summary-Terence Essay Example | Topics and Well Written Essays - 1250 words

Topic Summary-Terence - Essay Example ERP systems are designed to ensure an organisation can carry out several functions in a simple way that is convenience to the organisation. The choice of ERP as a work information system of study was motivated by the need to understand how organisations can work out their functions using simpler cost effective methods that can guarantee high returns. It is important to understand that the ERP system as used by organisations, enables them to integrate their internal, as well as external information systems into single and comprehensive solutions that fit in their activities and work schedules (Atherton 2012; Shaul & Tauber 2012). Through research in organisations online platforms and journals, I came to an understanding that the ERP strategy for business management includes all the organizations’ practical systems used in the management of their basic commercial duties that include; purchasing, finance, inventory management among many others in their daily life. This made me curious to understand the main objectives designed in the ERP tool, actually, its main objective as concerns this research, is to enhance information flow in all an organization’s internal functions while at the same time, creating and managing connections to with its external stakeholders. Knowledge is a single tool that is central to the success and failure of many large and small enterprises and business organizations. An organisation that has a database of key knowledge is always in a better position to understand market dynamics, customer behavior and other important characteristics of the business environment (Chu & Chiu 2013). The organisation then uses this knowledge to enhance its effectiveness and success in the market, on the other hand; an organisation that lacks this knowledge as well as gathering systems fails in its attempts to grow. For this reason, knowledge management is an activity that spurs

Monday, October 28, 2019

Utilitarianism Notes Essay Example for Free

Utilitarianism Notes Essay – – – – – – – No Absolutes Morality Depends on individual circumstances Happiness is the most important thing Quality and Quantity of Happiness need to be taken into account The Measure of Usefulness or Fittingness for purpose an action may have Teleological Ethical theories such as Utilitarianism tend to rely on the principle of utility It is the way of measuring how useful an action is in bringing about the consequences that we desire Equality The Happiness of each individual person is equally important No Persons happiness is more important than anothers You can work out the right action mathematically. Not absolute rules but we would all make the same decision under the circumstances. No rules. Principles are used to govern right and wrong rather than rules in Act Utilitarianism In Rule Utilitarianism, J. S. Mill introduced some beneficial rules, which acted as guidelines Hedonistic Principle of Utility †¢ Egalitarian – – – †¢ †¢ †¢ Hedonistic Calculus – – – – Anti-Legalistic Harm Principle – – Put forward by Mill to avoid restricting the freedom of the minority. It states that each person can do whatever they want, as long as it does not negatively impact on the freedom of other people Teleological Ethics. †¢ In order to understand Utilitarianism, you must first study Teleological Ethics, which share many principles with Utilitarianism. †¢ Teleological Ethics is to judge whether or not an action is moral by purely looking at the result or consequence of the action. †¢ This is also known as Consequentialism. Teleological Ethics †¢ In Teleological Ethics, there are no moral absolutes. †¢ Teleological Ethics only consider the consequence of an action, and disregard the motive or circumstances. †¢ Teleological Theories are consequentialist (based on consequences) †¢ Actions only have Instrumental Value, not intrinsic value. (see table below to see definitions) Problems with Teleological Ethics †¢ How do you decide what a morally good or bad consequence is? †¢ There are many conflicting factors †¢ We cant tell the future, we have no way of knowing what the consequences will be! The Principle of Utility †¢ Teleological Ethical theories tend to rely on the Principle of Utility †¢ This is defined as the measure of usefulness or fittingness for purpose an action may have †¢ A Principle of Utility is a way of measuring how useful an action is in bringing about the consequences that we desire †¢ The Principle of Utility of Utilitarianism is Happiness. This is for the following reasons: – It is universally valued and desirable – Subjective (opinion matters) – However, it is also open to abuse as it cannot be easily defined. †¢ This links to Hedonism Hedonism †¢ Hedonism is the belief that happiness is more important than anything else †¢ Pleasure or happiness are often interchangeable and used to mean the same thing â€Å"Nature has placed mankind under the governance of two masters, pain and pleasure. It is for them alone to point out what we ought to do as well as what we shall do. † -David Hume Before Utilitarianism. †¢ Hume linked Utility with Happiness †¢ It is difficult to define Happiness †¢ Aristotle saw no difference between living well (flourishing) and living normally. Well being is part of the good life. This can include comfort and enjoyment Act Utilitarianism Act Utilitarianism is the earliest form of Utilitarianism. It was first put forward by scholar Jeremy Bentham †¢ Act Utilitarianism is a Relativist theory, which means that nothing is always right or wrong and the choice of actions depend on circumstances, which allows flexibility and is intuitive. †¢ It also rejects God, as there is no proof as to whether or not God exists. It also rejects the Bible and religion in general. This removes the need for faith which makes it a theory that can be supported by both religious and secular people. †¢ There are no absolute rules in Act Utilitarianism, which means that there is no unfairness and is a more flexible theory. This makes the people more important than the rules. †¢ Act Utilitarianism uses a Hedonic Calculus to work out the right action for people to do. This creates a simple, objective, mathematical, tangible and logical way of working out what is right and wrong. †¢ It is also a Hedonistic theory, this means that happiness is more important than anything else. This is good because we all agree that happiness is good, and an objective base for morality (meaning of life) which fits in well with modern society. â€Å"The good is that which will bring about the greatest sum of pleasure and the least sum of pain for the greatest number† -Jeremy Bentham Hedonic Calculus. †¢ The Hedonic Calculus is a formula that can be used to work out the right action mathematically †¢ It is simple, objective, mathematical, logical and tangible. †¢ The Hedonic Calculus uses the following factors to establish the presence of happiness: Rule Utilitarianism Rule Utilitarianism superseded Benthams Act Utilitarianism. It was put forward by scholar John Stuart Mill, who had learned about Utilitarianism for most of his life, as his father James Mill was a colleague of Jeremy Bentham. Rule Utilitarianism. †¢ Mill argued that not all forms of happiness or pleasure were of equal value, which was seemingly what Bentham was implying †¢ He also recognised that, in life, it is easy to settle for the more immediate and sensual pleasures, rather than the nobler and more refined ones. †¢ Mill goes beyond the Hedonic Calculus of Act Utilitarianism by recognising that there are many different ways of assessing its value †¢ Mill was concerned to link his utilitarian theory with Jesus teachings by claiming that to love your neighbour as yourself constitutes the ideal perfection of utilitarian morality. †¢ Mill also suggested a positive place for rules within an overall utilitarian approach. His one rule that he introduced was known as the Harm Principle it stated that everyone should be able to do what would make them happy, unless the majority of people affected, are negatively affected. †¢ Mill stated that general rules such as the Harm Principle should be obeyed as they give overall benefit to society, but they can be broken in exceptional circumstances. â€Å"It is better to be a human being dissatisfied than a pig satisfied† -John Stuart Mill. Strong and Weak Rule Utilitarianism †¢ Strong Rule Utilitarianism holds that one should never break a rule that is established on utilitarian principles †¢ Weak Rule Utilitarianism holds that there may be situations where breaking the rules is acceptable, in order to bring about the greatest good for the greatest number, but generally keeping the rules (eg. Telling a lie is generally wrong, but there may be circumstances where it acceptable in order to bring about the greatest good for the greatest number). Rule Utilitarianism Preference Utilitarianism †¢ Preference Utilitarianism superseded Mills Rule Utilitarianism. It was put forward by several scholars, who advocated it over a period of time. †¢ They are: – Henry Sidgwick (1838-1900) – R. M. Hare (1919-2002) – Peter Singer (1946-present) †¢ Preference Utilitarianism uses Preference over Happiness or Pleasure as the Principle of Utility. †¢ Preference Utilitarianism also takes other factors into account, such as duty †¢ This means that most people would get what they wanted. Prima Facie Obligations †¢ â€Å"Prima Facie† – At First Sight †¢ This is the idea that we do not value strangers as highly as friends or family †¢ Most of us judge morality as ‘agent relatve’, we will favour some people above others. †¢ Utilitarianism requires us to judge all people equally and not consider Prima Facie obligations †¢ This is a criticism of Utilitarianism as to abandon prima facie duties seems to go against all instinct †¢ Some people argue that people should be treated as ends in themselves and not means to an end. †¢ It is necessary for a utilitarian to defend against this position. Motive Utilitarianism †¢ Henry Sidgwick put forward a theory of Utilitarianism which became known as ‘Motive Utilitarianism’ †¢ It states an action can be considered to be good if its motive was to bring about the greatest happiness for the greatest number, regardless of the actual outcome (which links to Situation Ethics).

Saturday, October 26, 2019

Anorexia Nervosa :: essays research papers

Self-Image: Anerexia Nervosa Anorexia nervosa is a potentially life-threatening eating disorder characterized by a lack of self-esteem, an intense fear of becoming obese, and self-induced starvation due to a distorted body image (Durham, 1991). Anorexia can occur later in life, but it is most common in girls between the ages of fourteen and eighteen. According to the Center for Change, recent estimates suggest that 1% of Americans within this age range will, to some degree, develop anorexia and 10-20% will eventually die from related complications. I have experienced this deteriorating disease from a bystander’s point of view. After making a pact with my friends to get physically fit for the summer, the four of us exercised and dieted daily for nearly four months. I never thought that this effort to become healthy (or just look good in our bikinis) would have such dire consequences. While everyone ended this exhaustive diet plan, one of my friends became obsessed with her body image and without our knowledge, gradually developed the eating disorder anorexia nervosa. She went unnoticed for several months because she masterfully disguised her eating habits by consuming large quantities of fruit, vegetables, and salads in our presence while secretly fasting at home. Moreover, in spite of her attitude toward eating, she took an avid interest in buying and preparing food for us. Looking back, I think that we were all anorexic to some degree. Personally, I was 16 years old, 5’7 and only weighed about 105 pounds. If I ha d lost a couple more pounds, I would have been 25% below my normal body weight, which would be enough to also diagnose me with anorexia nervosa (Shaw, 2002). The majority of people who suffer from anorexia begin, as we did, with an innocent diet that gradually progressed to extreme and unhealthy weight loss (Shaw, 2002). Unlike normal dieting which stops when the desired weight is reached, people who become anorexic atribute positive feelings to their ability to control their weight and become dangerously preoccupied with food and fear weight gain. Research suggests that stringent dieting can play a key role in triggering eating disorders. Adolescent and young adult women are more vulnerable to these disorders due to their tendency to go on strict diets in order to achieve an â€Å"ideal† figure (Lehrman, 1987). Even thought the cause of anorexia nervosa is not known several different studies suggest that social attitudes toward body appearance, family influences, genetics, and developmental factors are possible contributors to anorexia (Selzman, 1999).

Thursday, October 24, 2019

The Role of Financial Managerial Accounting Function

Accounting is a major part of an organization or business, it help to provided information needed to manage and make economic decision in order to move the company or organization forward. Financial and managerial accounting work together with emphasis on the future of the company, but have different proposes that helps to enhance the organization both ways as in internal and external. The main purpose of financial accounting is to provide an external performance of the company or organization accomplishment to their stockholder, lenders, financial analysts, and creditors, tax authorities by prepare financial statement. However, it also reports past and present transactions on the balance sheet and the company’s income and cash flow statement. Managerial accounting is use to focus on providing information within the company or organization, of which includes planning and making decision for the company, it’s a manager’s job, he/she must have proficiency in the managerial accounting because it is the foundation of the company’s future, and the manager’s aim is to control the company’s operation by improving the way internal reports and external financial statement will be used in decision making within the company. In addition, Managerial accounting deal with topics such as cost behavior, profit planning, operational budgeting are all financial decision to be made to produce the external financial statements and its the managers of the managerial accounting department responsibility to have them done. To compare the two accounting system I would have to say they have similar function, they both produce reports one for external and one for internal that is use for making decision for the company. The managerial accounting deal with confidential financial reports that is used by the CEO’s within the organization or company, these reports are consist of sales forecasting, the company’s budgets analysis and comparative analysis and any type of merge or consolidation reports the company did in a day, weeks or months. In addition, these reports is generated on a timely basic such as weekly or monthly it is more flexible than financial reports, and it does not focus on general accepted accounting principles (GAAP). Moreover it is use by the CEO to fore see the future of where the company is going. The financial accounting is more concern with the external aspect of the company, so when generating the reports for their stockholders, lenders, financial analysts, and others outside of the company they apply the general accepted accounting principles (GAAP). In addition financial account reports or focus on the past in a more historical factor of the four financial statement of which include a balance sheet, income statement, owners’ equity statement and cash flows statement, the report are generated for a set period of time such as a fiscal year to give the company a history for the hold years. In conclusion financial and managerial accounting can be said that they play a very important part in business making decision, if the rules are apply in the correct and ethical manner by the CEO’s and mangers .

Wednesday, October 23, 2019

Family and Delinquency Essay

How is it developed and how is it Solved? Introduction â€Å"Abuse† and â€Å"violence† are considered to be terms that are believed to be the understatement of the actual situation that is happening in the society right now. It could be observed that through the years, the number of individuals being victimized by the said dilemma are undeniably increasing making the word â€Å"abuse† not just a word but one among the many things that people within the human society fear most. Abuse is the way by which people try to maltreat their fellowmen. This is regardless of the fact that the people being maltreated are either their friends or their family members as well. It could not be denied that this dreadful situation have affected the sections of human socialization already. The school institutions, the workplace, the churches and now even within homes, the existence of abuse cannot be much controlled anymore. This is primarily the reason why it is very important to take several things regarding this particular issue into consideration for studying. This would naturally allow a more focused procedure that shall be developed to assist abused victims both young and old, men and women to recover from the situation that they have been involved with when they were abused in the past. It is pretty much appalling to know how a highly established society could be afflicted by the different effects of the abusive acts that are brought about as one of the major disadvantages of the advancements of the society. What are the sources of these major abuses? Most likely, as psychologists and sociologists point out, people are moved to create possible ways of releasing their tension regarding several experiences through afflicting the security of others. Most of those who are noted as the ones victimizing others have been once victims themselves. On their own way then, they are trying to release the depression and the pain that they are afflicted with through passing on the dreadful situation to others as revenge to those who have once victimized them. The abusive acts and their effects on the victim do not end on the actual act of abusing alone. The results of the said incidents account for further impact on the personality of the victim primarily pertaining on his or her social interaction with the community that he lives with. Most likely, isolation and the feeling of lesser self-worth eventually develop. It could not be denied that these results are hardly expected by the victims before they were involved with the abuse that they were faced with. Certainly, it is through the memories of the abuse that the pain tends to remain in complete control of the victim’s major dealings with the society. At some point, the said victims tend to become socially avoiding as they actually fear that the same thing might happen to them again in the hands of other people that they may or may not know. The trust that they used to have on other people before they were victimized eventually fades making it harder for them to recover on the past that they have experienced. The World Reports and What They Pertain to According to worldwide reports, there are several abusive acts that are taken against the â€Å"weak ones† in a daily basis. Depressingly, the numbers of the victims never cease to stop. Even though there is a strong push on the making of the different laws and ordinances that are designed to protect people from being abused on the places that they are living or working in, it is undeniable that there is still a considerable annual rise to the rate of the population becoming victims of the said dreadful situation. As mentioned above, there are numerous types of abuses that plagues the society today. With the influences of media and other publications that provoke both sexual desires and violence, the desires of people to do something awful to others to simply comply to the thirst that they feel for themselves and the satisfaction that they ought to reach become much vivid and harder to avoid. Hence, pushing the abusers to come up with destructive acts that bring others into a devastating situation. It could be noted too through psychological studies that one cause of the ways by which people are moved to follow a certain path that leads them to abusing others actually involve depression and in depth disregard of one’s self. Most of the time, when depression and stress takes over the mental system of a particular person, the deciding power of the person begins to weaken hence making it possible for him to take massive steps of destructive acts that usually lead to them abusing other people. Yes, frustrations and unfulfilled missions or aims bring much depression on human individuals. When this depression is treated in the wrong manner, the situation becomes harder to control. Psychologists particularly note this as one of the failures of the nervous system to assist one in righteously deciding for what is supposed to be acceptably right to do when hard-to-deal with circumstances arise. The said failure gradually affects to one loosing his control over his actions. Add to the fact that there are those who take addictive substances that are directly affecting their decision-making capabilities thus making it harder for them to judge of whether what they are doing are right or not. The Personal Effects of Abuse and Violence As mentioned earlier, violence and abuse are two related terms that describe the destructive situation that most people who are less able to protect themselves experience on the hands of the oppressive sector of the human population. Hence, through the study that has been presented above, it could be noted that the results of the said incidents may either be positive or negative on the part of the individual that has been victimized by the said situation. The result becomes positive when the victims primarily learns how to defend himself the next time that the same situation occurs or in some way he or she has already learned to protect themselves from actually being involved in destructive situations based on the experience that they once had. On the contrary, the results may become negative if the victim begins to view the situation as an incident that could bring her or him to a fearful state against the systems of the human society. The state of isolation becomes and self-rejection is then added to the negative results of the said incidents. Involving the Family Amidst all the successes that the society achieves through the existence of technology and communication, it is quite disturbing how the situation of the most important sector of the society suffers so much. Family, as the basic unit of the social relationships, is the one receiving the most negative effects of technological and industrial advancements. Intimacy and attachment has been much a hard case to deal with when dealing especially with the modern married couples. The thoughts of long ago regarding the long-run relationship that marriage is supposed to be had been gradually changed by the fact that system of the society today have already changed as well. The priorities and the goals of individuals have already been exchanged with the need of being economically successful in the field of their own chosen careers. Sadly, although both men and women are aware that they were meant to share a special relationship based on love, only few are able to realize to understand the reality of the vows that they give at the brink of their wedding ceremonies. Marriage, as a â€Å"human contract† is a special bond that should be considered as a serious link between two people who are bounded by love. However, at some point, the view of marriage has been changed during the present era. Because of the social changes, marriage has been subjected to different challenges. Today, conflicts are directly bombarded towards the relationship of married couples that in turn makes the situation much harder to deal with. As a result, many among those couples simply end up in divorce. For many years, it has been a standard definition of a family to be referred to as a group of people who are related to each other and are thus bonded together by blood. The attachment within the said group goes beyond just the existence of a common blood, but it is further linked stronger through the existence of love. With the said advancements though of the society, the family is further subjected to facing several issues that concerns the strength of its ties. . Since time is lacking, the members of the family are having a hard time creating time for themselves to at least deal with each other through communication, in turn, intimacy is lost. This is specifically true with parents, or married couples. Because of the time that they devote to their jobs, they usually find it hard to balance their time to give each other attention for the sake of the development of their relationship. As a result, the love that they once have lost the love that they once had for each other because of lack of time, communication and intimacy, their relationship’s solidity begins to drift away. On the contrary though, Donna and Roger are among the couples who are able to meet the challenges of marriage amidst all the challenges both personal and familial that are presented to the society nowadays. Although there had been some rough portions of their marriage, it could be noted through the interview that they have managed to set through their differences and were able to make adjustments so as to give themselves some room to improve as individuals and as couples. It is undeniable that being married at a young age is something that is much harder to deal with that dealing with simply the challenges of marriage itself. Aside from all the financial problems, personal adjustments certainly needed to be given attention especially on the part of the interviewees. The highlights of their relationship could be noted to have nothing to do with gaining surmountable amounts of wealth but with that of being together with their family. Seeing things in a simpler manner makes it easier for young couples to see life in a much less-complicated matter of life. It is through this that they are able to give importance to the more caring to better things that wealth itself. True, they recognize that material gains add up to the happiness of the family since it gives the members a chance to enjoy the things they want without limits at least. However, this does not mean that the happiness of family members does not only rely on the influence of money at all. Instead, real family happiness relies on the fact that family members are still able to connect with each other through communication and simply by just being together amidst the busy schedules that each member of the family deals with regarding their work or school activities as well as house chores. Making sure that each member is given the attention that they need from the family is an important key to family success. A Therapeutic Approach The Family Assessment Device has been designed to measure improvements concerning the Family Therapy. In a busy and complicated world that families have to deal with these days, it is very vital every family be able to face the challenges of today’s world. Although at times, the hardships that families has to face makes it difficult for its members to keep close and intact relationship with each other. Aside from this, the results of such a complicated life leads to different emotional and physical depressions which makes it harder for every family member to comprehend to each other’s needs and be able to cope with life’s changes at the same time. This is why many families chose to undergo several family therapies to be able to solve the growing gap between their members and thus lead a better family life. The Family Assessment Device includes six major dimensions that are connected to family functioning. The said six major scopes of the said assessment device are the problem solving, communication, roles, effective responsiveness, effective involvement and behavioral control. The dimension on Problem Solving intends to measure the capability of a family to be able to face and solve certain problems that arise within the family. With the use of questionnaires having four possible responses on agreeing to the solutions suggested and disagreeing, each family is scaled depending on their answers. The other dimensions as well follow the same pattern of questionnaires. After answering the questions, each result shall be averaged, evaluated and concluded regarding the improvements of the family in the therapies they undergo. The standard results for the Family Assessment Device which concludes that the family has already improved through the family therapy is based on how well they have comprehended with the activities they undergo during the therapy. There are major ways on how to evaluate the changes in a family. One is through the statistical significance of changes observed, another is through the percentage of dropping below clinical cut-offs and finally through the magnitude of change between intake and termination. These three major evaluation processes helps the psychologists to scale the improvements that the family being observed has already incurred. Many experts have proved the reliability of tests and family assessments such as the Family Assessment Device effective. True, at times, the application of this assessment may not be that easy but the cooperation of the family under therapy programs would really help in making assessments such as this a successful program. At times, there might be some family members who would rather depend on their own understanding of the problems they are facing than referring their problems to experts. Usually, this makes the FAD application harder to apply, but as said earlier, constant assistance and assurance to the families that they are being helped and not exploited or whatsoever, the Family Assessment could be concluded to be successful. Conclusion As it could be noted through the studies and discussion presented above, the result of violence and abuse upon the victim simply depends on his or her perception of the situation that occurred. Someone who is strong and wise enough in facing life’s challenges may look at this particular experience as a lesson that would teach him to take full responsibility of the situation the next time that the same thing happens. However, a person who is actually frail in facing the surprises that life has to offer would break down upon experiencing certain devastating incidents. Yes, it is one’s development as a person and perception towards life and the challenges that it brings that would actually determine the ways by which an individual would be affected by violence or abuse. It is only through a person’s discretion that the effects of the said situations could be identified within the growth progress that that particular person would undergo. It is also upon the person’s discretion as to how he or she would actually allow the said incident to impact her personality as well as her social dealings. In the end, yes, it will all depend on the person afflicted by the situation. References: Sexual Victimization,† Child Abuse and Neglect, 18 (1994):303–318. Browne, A. , and Finkelhor, D. , â€Å"Impact of Sexual Abuse: A Review of the Research,† Psychological Bulletin, 99 (1986):66–77. Beitchman, J. H. , et al. , â€Å"A Review of the Long- Term Effects of Child Sexual Abuse,† Child Abuse and Neglect, 16 (1992):101–118. Cathy Spatz, â€Å"Child Abuse, Neglect, and Adult Behavior: Research Design and Findings on Criminality, Violence, and Child Abuse,† American Journal of Orthopsychiatry, 59 (1989):355–67. Pfendler, B. A. (1997, April). Validation of the McMaster Family Assessment Device (FAD) in an intensive family therapy program. Psychological Association, Washington D. C. Ridenour, T. A. , Daley, J. G. , & Reich, W. (1999). Factor Analyses of the Family Assessment Device. Family Process, 37,38. Sluttery, J. M. (1997). Predictors of Family Therapy Outcome. Unpublished data, Handout. Kabacoff, R. I. et al. (1990). A psychometric study of the McMaster Family Assessment Device in psychiatric, medical and nonclinical samples. Journal of Family Psychology.

Tuesday, October 22, 2019

Sensation Exhibit essays

Sensation Exhibit essays The Brooklyn Museum of Art's "Sensation" exhibit redefined that art in any form is and always will be the highest form of expression. The exhibit, in my opinion, is strangely interesting and the diversity between individualism is very apparent. The many works proved the exhibits name "Sensation" to be just that. The images stay consistent of mutants, preserved sea monsters, human blood, genitalia, and an abundance of death. I was left pondering over the vivid imaginations and distorted thoughts of the young artists', and especially Chris Ofili. Jake and Dinos Chapman's "Great Deeds Against the Dead" showed great similarities to that of Francisco Goya's "Saturn Devouring One of His Sons". Both works imply horrific torture in the form of cannibalism, and the beauty of it lies in the disbelief that it could never happen, when in reality forms of cannibalism do and have existed. I found the Chapman's "DNA Zygotic" and "Tragic Anatomies" to be very strange, but at the same time it made me think about the possibility of something like this ever coming true, considering science has been in a sense playing God with their continued experimentations with cloning. Marc Quinn's "Self", a life-size sculpture of his own head, and created out of nine pints of his own frozen blood is what I consider to be taking right to expression a little far. Is Quinn someone who gets pleasure out of pain, or is his intention focused on the fact that he is the art. The "Plan", by artist Jenny Saville, is a painting of a nude woman that is not the nor m for my generation's idea of sensuality. I found it to be alot like that of Sandro Botticelli's "The Birth of Venus", because Venus is portrayed as a divine goddess, which wasn't measured physically but on a spiritual basis. Ron Mueck's "Mask" showed beautiful detail in the face of the apparently aggravated man, but it can never size up to the enormously life-like image of "Dead Dad". I couldn't take m...

Monday, October 21, 2019

Mastermind Groups

Mastermind Groups Last week I received a wonderful outpouring of understanding from my readers after reading Master Being Yourself. Thanks so very much. I do believe my new group of writers, a small group of like minds, is better for me. This same week, I was invited to a Mastermind Group. Sort of Karma-ish, I think. Here I am closing a painful door, yet another swings open. Id never heard of a Mastermind Group before, so I looked it up. a community of supportive colleagues who brainstorm together to move the members to new heights. Your mastermind group is like having an objective board of directors, a success team, and a peer advisory group, all rolled into one. See more at: thesuccessalliance.com/what-is-a-mastermind-group.html Mastermind groups have been around since the beginning of time, apparently. Benjamin Franklin belonged to a Junto, his title for such a group. Napoleon Hill in his timeless classic, Think And Grow Rich defines a Mastermind Group as, The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony. No two minds ever come together without there Like I stated last week, we have to be happy in our own skins. However, theres nothing wrong with seeking feedback from others, because we dont have all the answers. We dont have to accept that feedback as gospel, but we must learn to appreciate there are options to the limited answers we know. The key is being open-minded about those answers, and mature enough to pick and choose what we want out of the mix and not take anything personal. In other words, remember the goal is still to be happy. Thats why you need a critique group, or beta group, or editorial consultant. Thats why your publisher and agent need to be on your side. Think of such feedback like the hardware store. You have a project (you), and to determine how to build it to the best of your ability, you go into the hardware store and study all the optional tools. You research, ask questions of the experts working in the store, then make your selection, go home, and build your project. Always remember: Advice is optional. The ultimate choices of molding yourself are your own. Regardless how you build, be happy with the result.

Sunday, October 20, 2019

The Humble Foot

The Humble Foot The Humble Foot The Humble Foot By Maeve Maddox For obvious reasons, the word for foot is one of the oldest in the language: O.E. fot, from P.Gmc. *fot (cf. O.N. fotr, Du. voet, Ger. Fuß, Goth. fotus foot), from PIE *pod-/*ped- (cf. Avestan pad-; Skt. pat, acc. padam foot; Gk. pos, Attic pous, gen. podos; L. pes, gen. pedis foot; Lith. padas sole, peda footstep). Like other body parts, foot has found its way into numerous idiomatic expressions. Here are just a few. foot the bill to pay for something, usually for something one would rather not pay for oneself: Ill go to the convention if the company will foot the bill. put your foot in your mouth to say something one regrets immediately (or should!): You put your foot in your mouth with that remark about her hat. have one foot in the grave about to die: When you had the flu, you looked as if you had one foot in the grave. to have itchy feet to have a frequent desire to travel: Hes not a good marriage prospect; he has itchy feet. to get cold feet to feel sudden misgivings about doing something one had planned to do: Its the morning of the wedding and the bride has cold feet. to get off on the wrong footto begin an enterprise by doing something inappropriate: Susie got off on the wrong foot with her old-fashioned boss when she told him she didnt make coffee. to get off on the right foot to start out doing everything right: The new fireman got off on the right foot when he saved that baby. to put ones best foot forward to present oneself at ones best: She bought a new dress and had her hair done because she wanted to put her best foot forward for the job interview. to land on your feet to come through a difficult situation without harm: Dont worry about Jack in this storm. He always lands on his feet. to drag your feet to be reluctant: Stop dragging your feet and mow the grass! to have your feet on the ground to have a practical outlook: His decision to put off the move until hes sure he has the job shows he has his feet on the ground. not to put a foot wrong to do everything according to rule and expectation: Mr. Perfect there never puts a foot wrong with the boss. to have feet that hardly touch the ground to move quickly: On the day of the church picnic, her feet hardly touched the ground. to put ones feet up to relax: Now that youve finished the project, you can put your feet up for awhile. to put ones foot down to take a firm stand: When little Jimmy kicked the dog, his father finally put his foot down. My foot! expression of disbelief: Abner Potts made a perfect score on the SAT? My foot! Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:What is the Difference Between "These" and "Those"?How to Punctuate Descriptions of Colors"To Tide You Over"

Saturday, October 19, 2019

Relationship Management Essay Example | Topics and Well Written Essays - 2500 words

Relationship Management - Essay Example Their son, William Henry Smith took over the business and was joined by his son, William Henry Jr. and WH Smith and Son was born. The firm based its growth on the railway boom and capitalized on it by its presence in the railway stations and using the railroads as a means of distribution. For many years, the main rival to both W H Smith's railway station and news distribution business was John Menzies. WH Smith addressed this competition by buying out all retail outlets of Menzies in 1988. This has resulted in an amazing presence for WH Smith in every single railway station in Britain. In the year to 31 August 2004, W H Smith plc had a turnover of 2,834 million, on which it made a pre-tax loss of 130 million, due to significant "exceptional items" and losses on the sales of subsidiaries. Disposals during the year reduced the group's net assets from 409 million to 256 million. At its December 2004 share price of around 323p, the company's market capitalization was just under 600 million. (wikipedia.org) The company had been having a series of problems including the retail where it has faced tough competition on diverse fronts, significant fall in pension funds that has caused internal tensions and from the threat from its distribution side that all contributed to its financial downfall. There is no doubt that the company has to try to revamp on all fronts to recap its former glory. The main The main disadvantage of WH Smith is that it lacks a distinct retail identity and that shoppers no longer have a real reason to visit its stores. It has lost its niche and needs to re-find it in order that it builds itself a solid identity. It has suffered the onslaught of specialised competitors and its sales have declined due to it losing customers. Specialist retailers such as HMV, Waterstone's and Ottakar's offer a far wider range of music and books. Amazon burst on the scene as an online retailer and built its base so quickly and this has influenced WH Smith's sales. It has also been squeezed by Asda and Tesco, which sell basic stationery and magazines more cheaply. In addition, shoppers seeking DVDs and compact discs are just as likely to pick them up at their local Tesco too, along with their envelopes and greetings cards, other traditional WH Smith staples. Attempts at diversification such as publishing have not been as successful as expected. Kate Swann, WH Smith's chief executive, said the company aimed to "reinvigorate" itself. "We aim to return the UK High Street Retail business to its role as Britain's most popular stationer, bookseller and newsagent," she said. Ms Swann admitted the firm had lost out to competition from supermarkets and had not helped itself by providing "an inconsistent product offer and an inadequate strategic response to competition". However, she said the stores still had great potential. "The business has unique strengths through its extensive store portfolio, strong market shares and high customer footfall. "Our plans encompass improved efficiency through cost savings and margin enhancement, while rebuilding the competitiveness and depth of our product ranges." Relationship management Relationship Marketing is a marketing method in which businesses consistently maintain two-way communication with their prospective, current and inactive customers in order to gain a deeper understanding of their needs while delivering personal and compelling marketing

Friday, October 18, 2019

Amazon Incorporation analisys Research Paper Example | Topics and Well Written Essays - 2250 words

Amazon Incorporation analisys - Research Paper Example art from this, Amazon.com also presents millions of ethnic and unique as well as refurbished items of varied categories such as books, movies, music & games, electronics and computers; home & garden; toys; kids and baby; grocery; apparel; shoes and jewelry; health and beauty; sports and outdoor; and tools, auto and industrial and many others. This is one of the prime causes that lead to the development of Amazon.com and also improved its portfolio within the minds of the customers. Side by side, technological innovation also enhanced the growth of Amazon.com in the world among others. Other than this, due to wide range of products, international retail websites, worldwide network of fulfillment along with customer service centers enhanced its growth to a significant extent. This helped Amazon.com to become a Fortune 100 company. Due to which, the economic performance of the organization improved to a certain extent as compared as shown in the below graph: Economic performance of Amaz on.com Thus, due to its vision to expand in numerous countries with the help of internet enhanced the goal of becoming the number one organization in the entire world. 2. SWOT analysis Strength: Amazon is one of the most reputed and profitable organization. In 2005, it enhanced a significant growth due to its wide range of products at a competitive price. Although due to implementation of huge initial set up costs, Amazon suffered high level of loss. However, in order to increase its profit margin, it presented wide range of products at a competitive cost. This acted as a boon for the organization to increase its portfolio and popularity in the online sector. The high level of promotion also helped the customers of Amazon.com to increase its awareness about the products. Customer... Amazon is one of the most reputed and profitable organization. In 2005, it enhanced a significant growth due to its wide range of products at a competitive price. Although due to the implementation of huge initial set up costs, Amazon suffered the high level of loss. However, in order to increase its profit margin, it presented wide range of products at a competitive cost. This acted as a boon for the organization to increase its portfolio and popularity in the online sector. The high level of promotion also helped the customers of Amazon.com to increase its awareness about the products. Customer Relationship Management (CRM) is also another renowned business strategy that improved its net sales and profit margin. Information Technology (IT) also supported Amazon.com to improve its economic performance and growth. Along with this, it also helped the customers to access the site from varied locations in order to attain the products. Amazon is also a global brand and also the original dotcoms due to the presence of the huge range of customer in the entire world. It became the first online retailer due to the presence of e-commerce techniques. This enhanced the performance and ROI of the organization in the world that proved extremely significant for it

Leveraging Diversity Essay Example | Topics and Well Written Essays - 2500 words

Leveraging Diversity - Essay Example Organizations need diversity in ideas and therefore they need leaders who can encourage and manage under diverse situations (Kirton, 2007). But sometimes it is not the employee but the corporation that wins. The quality of any work or any team is improved when it is diverse. Leaders who understand that diverse companies have different needs from their leaders will do well. This diversity will improve the companies product line (Carter, 2007). At least this is the theory. Some are successful in implementing and some are not. Harley Davidson is the manufacturer of a high end motorcycle company. They were in bankruptcy not to long ago. Harley Davidson instituted a diversity management program and tools to help make the job easier. Their goal was to improve market share by increasing the innovation in the team. This meant that their management, including their senior management had to be trained in diversity and how to leverage that for the company's improvement. Harley Davidson has seen steady increases in market share since instituting this change (Harley Davidson, 2007). The company's employees have voted it as one of the best companies to work for so in this case diversity is a win-win situation. However, there is also Wal-Mart. The Wal-Mart story s quite different. According to Kirton (2007), Wal-Mart has won many awards for their diversity management. They proclaim that they have hired many minority people and that their management staff includes many minorities. It is clear that Wal-Mart has profited from these claims. However, there have been many complaints from Wal-Mart employees. Women employed at Wal-Mart say that they are promoted less than men and the company has been accused of taking advantage of undocumented aliens. This is an example of a company that has leveraged diversity for the good of the company alone Cox (2001), accurately describes the reasons so many organizations are struggling with a rapidly changing environment. It is clear that the advent of diversity management has forced business leaders to radically look at the way they do business. Organizational leaders recognize the importance of leveraging diversity on the bottom line but often they struggle with how to make that happen strategically. In a computerized, web-driven world companies have had to become a part of globalization essentially overnight. According to Global Lead (1998), diversity is a key business strategy and the expectation is that it contributes to an organization both in business growth and successful results. Global lead is a management company that has developed a strategic initiative that incorporates the use of what is called the five key drivers of business (Global Lead, 1998). The business drivers according to Global Lead (1998) are focus on the market, talent, innovation, values, and goodwill. Leadership will determine how well or how poorly diversity does in any given work setting. To assure that this is true, leadership must be well trained in diversity and the need for a diverse workforce. They must understand that a diverse workforce can create a work force that improves the bottom line (Clark, 2007). "Diversity is about empowering people and promoting the human spirit."(Clark, 2007). Diversity is about

Thursday, October 17, 2019

MRKT - Buyer Behaviour - Assignment 1Individual report Essay

MRKT - Buyer Behaviour - Assignment 1Individual report - Essay Example A lot of other factors like of age, sex, ethnicity, etc are involved in designing the needs and choices for body modification among individuals. Body modification is influenced by a large number of issues. In fact, the concept of enhancing one’s looks depends upon a host of factors like demographics, income distribution, among a few others. The diversified notions regarding different body modification products can be judged best by analysing the customers who are in any case the best judge of a product. Theoretical models of consumer behavior portray the decision making process of an individual as a function of ones own needs and wants; however, in many cases, buying decision of the same individual gets affected by the needs of others i.e., family, friends, social class etc. Consumer behavior is a new subject which has its inputs from economics, psychology, social science and political science. Effectively, the behavioral trend of customers is tracked through the stimulus-response analysis. Marketers provide a stimulus through their product offerings and try to attract the customers through packaging, promotion and pricing. The customer responds to the stimulus by their choice of purchase. The most efficient method to analyse a customer’s buying behavior is through inductive analysis. In this study, the effect of internal and external factors that might be affecting the customer is identified. ( Solomon M. R., Dann S. Dann and Bennett, 2007) In analysing the buying behavior of customers for body modification products, a survey was conducted across some random respondents. The summary of the findings are diverse and interesting. In order to make the research comprehensive, different forms of body modification techniques were selected; Botox treatment, Lasik surgery, tattooing, body piercing, hair transplantation, and breast implantation. Botox treatment is a common therapy to remove wrinkles in the eyebrows area. It is done through

Criminology Essay Example | Topics and Well Written Essays - 1750 words - 1

Criminology - Essay Example This makes the Crown Court the higher court of prime instance in criminal cases. Nevertheless, for some purposes, the Crown Court remains hierarchically ancillary to the High Court and Divisional Courts which fall under the High Court, on one hand. On the other hand, the Magistrates’ Court stands and operates as a lower court where all proceedings of criminal trials start from. Civil matters, particularly, family proceedings may also start at the Magistrates’ Court. The Magistrates’ Court have been streamlined and modified to help in fast and cheap delivery of justice. In England and Wales alone, there are 360 Magistrates’ Courts. The foregoing clearly shows that there are similarities and differences in the manner in which magistrates’ Courts and Crown Courts operate and the different roles they dispense. Also known as Justices of the Peace, magistrates serve as unpaid trained members of the local community. This is because magistrates are local pe ople who volunteer their services to the community. According to Macnair (2007, 678-679), although magistrates will not require formal legal qualifications, yet they are required to undertake a training programme including prison and court visits, in order to help magistrates acquire necessary skills. Magistrates are given procedural and legal advice by qualified clerks. On the converse, District and Crown Court judges are strictly qualified, full-time professionals on payroll and usually, are based in larger cities. Again, unlike magistrates’ court judges, District and Crown Court judges attend to more sensitive and complex court cases. Presently, there are about 30,000 magistrates, 150 district judges and 170 deputy district judges who operate in the approximately 330 magistrates’ courts in Wales and England. Given that magistrates do not need legal qualifications to discharge their duties, they are advised and helped in court on legal procedures and matters of law a nd legal practice by Justices’ Clerks. Assistant Justices’ Clerks also partake in this responsibility (Bell and Dadomo, 2006, 339). Unlike Crown Court judges, magistrates preside over less serious criminal cases such as motoring offences, the failure to pay council tax, TV licenses and vehicle excise license and misdemeanor. Magistrates may therefore commit to Crown Courts, more serious cases such as murder, rape and manslaughter. The same judges may deal with lighter legal duties such as enforcement of court fines, search warrants, court fines and right of entry applications. According to Carlen (1975, 378), cases may be brought to magistrates’ courts by the Crown Prosecution Service (CPS). In the event that a defendant has pleaded not guilty, a trial may be held, with the magistrates listening to, viewing and analyzing the evidence that has been adduced before the court of law, deciding on agreed facts and facts [which are] in dispute and considering whether t he case has been proven beyond reasonable doubt. In case a suspect has been found guilty or the suspect has entered a guilty plea, the magistrates may proceed to issue a court sentence by using sentencing guidelines and structured decision making processes which define the expected penalty for typical offences. The magistrate judges will also take note of case law and practice directions from higher courts and are also given advice in court by a legally qualified and competent adviser (Riddle and Jones, 2013, 750). In the event th

Wednesday, October 16, 2019

MRKT - Buyer Behaviour - Assignment 1Individual report Essay

MRKT - Buyer Behaviour - Assignment 1Individual report - Essay Example A lot of other factors like of age, sex, ethnicity, etc are involved in designing the needs and choices for body modification among individuals. Body modification is influenced by a large number of issues. In fact, the concept of enhancing one’s looks depends upon a host of factors like demographics, income distribution, among a few others. The diversified notions regarding different body modification products can be judged best by analysing the customers who are in any case the best judge of a product. Theoretical models of consumer behavior portray the decision making process of an individual as a function of ones own needs and wants; however, in many cases, buying decision of the same individual gets affected by the needs of others i.e., family, friends, social class etc. Consumer behavior is a new subject which has its inputs from economics, psychology, social science and political science. Effectively, the behavioral trend of customers is tracked through the stimulus-response analysis. Marketers provide a stimulus through their product offerings and try to attract the customers through packaging, promotion and pricing. The customer responds to the stimulus by their choice of purchase. The most efficient method to analyse a customer’s buying behavior is through inductive analysis. In this study, the effect of internal and external factors that might be affecting the customer is identified. ( Solomon M. R., Dann S. Dann and Bennett, 2007) In analysing the buying behavior of customers for body modification products, a survey was conducted across some random respondents. The summary of the findings are diverse and interesting. In order to make the research comprehensive, different forms of body modification techniques were selected; Botox treatment, Lasik surgery, tattooing, body piercing, hair transplantation, and breast implantation. Botox treatment is a common therapy to remove wrinkles in the eyebrows area. It is done through

Tuesday, October 15, 2019

Investigation report on World Trade Organization Essay

Investigation report on World Trade Organization - Essay Example The goal is to help producers of goods and services, exporters, and importers conduct their business," (p.1). "Under the WTO's system of corporate-managed trade, economic efficiency, reflected in short-run corporate profits, dominates other values. Decisions affecting the economy are to be confined to the private sector, while social and environmental costs are borne by the public," Adding that, "In November 1999, the World Trade Organization's (WTO) Third Ministerial Meeting in Seattle collapsed in spectacular fashion, in the face of unprecedented protest from people and governments around the world. The WTO and GATT Uruguay Round Agreements have functioned principally to pry open markets for the benefit of transnational corporations at the expense of national and local economies; workers, farmers, indigenous peoples, women and other social groups; health and safety; the environment; and animal welfare. In addition, the WTO system, rules and procedures are undemocratic, un-transparent and non-accountable and have operated to marginalize the majority of the world's people," (Public Citizen, 2008 p.1). The WTO seeks to promote its services to the world trading community as a way to facilitate trading throughout the modern world.

The First World War Satire Essay Example for Free

The First World War Satire Essay How does Blackadder Goes Forth satirize the First World War and how does it fit into the situation comedy genre as a whole? A situation comedy, or a sit-com, is a comedy series projected from radio or television. The programme itself is based upon how characters react to unusual or comic situations. Situation comedies follow specific characters that encounter situations and then they try and deal with them. In each episode of a situation comedy, the story follows the same characters. Most situation comedies are set in a specific place that forms the set for every episode. A flat is commonly used in situation comedies for the set. Popular examples of flat share situation comedies are Only Fools and Horses and Friends. These two sit-coms are extremely popular, and both are set in a flat. Situation comedies used to form gaps in between more important shows. This was soon changed as the demand for sit-coms massively grew. They are now one of the most dominant television genres around. Blackadder is a situation comedy. It is a most unusual sit-com as in each series the scene is based on a different timeline. Blackadder has been through Elizabethan times, many other timelines and important historical times, and then ends up with the final series in World War One. Most other sit-coms dont do this instead each of their different series is set on the same timeline and in the same place. This is one of the points that make Blackadder different, as in each series the eager watchers dont know what to expect. Blackadder goes forth is also different from the usual sit-com as it is the same situation every episode. The majority of sit-coms dont do this, instead they are based in the same place, but with a different humorous situation with which the characters have to deal with. In Blackadder Goes Forth the situation is exactly the same just the characters deal with it differently. The situation is that Blackadder himself is trying to escape and relieve himself of the hideous atrocities of the First World War. Of course like in any other sit-com, things go very wrong for him and comic experiences pop up along the way. Altogether Blackadder fits into the situation comedy genre in a sense, as it is a sit-com, but is totally different from the majority of other sit-coms. Blackadder has a different story every episode, involves the same characters in every episode, and takes place in the same place in every episode. The differences of Blackadder to the mainstream of sit-coms are shown obviously. This is shown in many ways; one is that Blackadder is set in different historical time in each different series. This attracts viewers to watch Blackadder, because they want to see something new rather than the usual flat share show with people shouting bawdy jokes. This is why the producers of Blackadder have made the show different from the usual sit-com. Another reason why Blackadder is different from most sit-coms is that the situation is the same in every episode of Blackadder. Nearly every other sit-com has different situations and different ways in which the characters tackle these situations. Blackadder Goes Forth doesnt. The situation is of Blackadder trying to escape the war in any way he can. He tries lots of different approaches to deal with his problem, but every episode he fails. This becomes very amusing as no matter how hard he tries; he just cant get out of fighting in the war. Another very important feature in Blackadder that is dissimilar to other sit-coms is the way that even though the scene is set on a historical time scale, Blackadder still has 20th Century views. All the other characters in the whole programme have views of life that relate to the time scale that they are set in, while Blackadder has views of life that we would. This is what makes Blackadder so hilarious to us, as we can relate to precisely what Blackadder is saying and thinking, while all the other characters in the play are trapped in that time zone with historical thoughts, Blackadder makes fun of all the stupid things that happened within that time zone and has the same views and points to express as we do. The one other reason why Blackadder Goes Forth doesnt fit well into the genre of situation comedies is that Blackadder uses satirical comments and elements throughout the programmes. This makes the programme extremely funny, but also makes a point in which we can understand and learn from. Satire is using humour or exaggeration to show what it is bad about a person or thing. Blackadder uses this strongly in all of its episodes in all of its series. Blackadder: Well George, I strongly suspect your long wait for certain death is nearly at an end This is portraying the scene that everyone who wanted action in the war is going to be sent to his or her deaths. The reason why the produces of Blackadder decided to make different historical time scales for their series was possibly so they could use satire to make a point about those different time lines. With Blackadder using satire in this way it gives viewers the humour and hilarity that we get and love from all sit-coms, but also spreading a point across the country about how bad those situations were and how badly our ancestors handled them. So the reason why Blackadder is a funny character is because he is the only sane man and fools surround him. This makes us learn from mistakes that have happened in the past but also provides us with the amusement that we want when we watch a sit-com. Satirical elements are present in Blackadder, even in the title sequence at the start of each episode. There are many satirical elements in the title sequence; the first one being the two rows of five men marching after a sergeant majors command. The first row of soldiers is bandsmen wearing the traditional red colours of the English army. The second row of soldiers is armed forces, wearing the up-to-date camouflage green. This is satirizing the tactics of the British army. The way in which Blackadder does this is by having the bandsmen in red marching in front of the armed forces, it symbolizes that the bandsmen are more important. It shows that playing instruments and wearing smart colours and clothes into battle is more important then staying undetected with camouflage and looking scruffy. This satirizes British tactics and approach to war. It also shows that the British army is out of date, as fighting in bright colours was a thing of the past, showing that the commanders were just old forgotten war heroes who needed to be slapped up-to-date if they wanted to keep their men alive. It also satirizes the fact that blood is to come for those soldiers are behind. The blood red of the bandsmen shirts marching in front of the armed forces means that blood is to come for them and pour from their bullet stricken bodies. There is a character in Blackadder Goes Forth, named baldrick. In the title sequence he is out of place in the band and is franticly running around to find his place. Baldrick is a private in the army. This satirizes the privates as being stupid and out of place fighting in such a war. Also that Baldrick is in the band, and not in the armed forces row like he should be satirizes that he is out of place in the army, and will do more good playing a triangle in a parade. As baldrick is out of place, there is still no place for him in the ranks of men as both are of equal numbers and there is no more room for him. This emphases the point even more that the dim privates are out of place in the war, and they shouldnt be put there, as they dont understand it. How can a man be expected to shoot if he cant even find a place in a band? This is the satirizing point that Blackadder is making when the character baldrick is out of position. Also in the title sequence General Melchett and Captain Darling are standing atop a podium watching the soldiers march. General Melchett is wearing cavalry clothes. This satirizes the generals in the war by showing that they are out of touch and out of date with the tactics of war. They still think that cavalry are the best option to winning a battle, but now that machine guns have been invented cavalry are useless. Yet the generals do not know this, and assume that old tactics are good, but they arent. Captain Darling is cowering behind the General. This satirizes the Captains in the war. This shows that they were cowards and used the Generals as protection to stop them having to fight. Further on in the title sequence Lieutenant George is smiling in a childish way as he marches forwards. This is satirizing the pompous Lieutenants. Showing that they believe that war is just a game, and they should enjoy every minute off it. This is of course the wrong attitude to take to war, as you killed be obliterated any second. Aside from the title sequence, the whole programme contains satirical elements throughout its course, one of these being the living conditions of the soldiers shown in the programme. Blackadder opens up the programme of the last ever episode of Blackadder goes forth with: Hullo, Somme Public Baths. No running, shouting or piddling in the shallow end. Aside from this being droll, it also makes a great satirical point on how the living conditions of the soldiers actually were. The soldiers were caked in mud up to their elbows and sopping wet with the continuous moral beating rain. It satirizes how bad the living conditions really were by basically saying it was wet, and the rain was the least of the soldiers problems at that time. Private baldrick explains that the coffee that all the soldiers have been drinking for months is actually hot mud. He also describes what each of the elements of the coffee is. He states that the milk is saliva, the sugar is dandruff and although he doesnt state what the chocolate sprinklings are, he gives us a very good idea of what they could be! All this satirizes the living conditions of the poor soldiers that had to live in here day in and day out. They were soaked in rain, encrusted in mud, and drinking hot mire with all manner of things inside, but worst of all being pounded by shells all day long. Blackadder Goes Forth also satirizes everyones attitudes to war. Starting with the Generals, they had the worst attitude towards war. As the Generals were not in the trenches and not experiencing the horrors of war, they had no idea what it was like. The generals still thought war was what it used to be, fighting against unarmed enemies that cant win the fight. As general Melchett explains, That pigmy woman with the sharpened mango could have seriously Apart from this being comical, it has a real satirizing point to it. The old wars in which the English used to fight were against aborigines with no weapons other than maybe a spear. The English couldnt really loose a battle against such little an opposition, and from that day they thought they could win any battle that faced them, as they were full of themselves over their glorious victories. This is the attitude that the generals still possessed when commanding in World War One, especially in the Somme area that Blackadder goes forth is set. It satirizes the generals lack of understanding of modern warfare, and shows how they believe they will always win. In the episode Goodbyeee, Field Marshall Haig is playing with toy soldiers. This is satirizing the generals perspective of warfare, and apart from it being hilarious it proves just what the generals were like. They thought that war was a game and that it didnt matter who won or lost. This is shown as Haig knocks over a handful of the plastic soldiers on his model battlefield. Blackadder himself satirizes the advance and progress the army has made while at war, Weve advanced as far as an asthmatic ant with heavy shopping. Apart from this being droll, it satirizes how far the army progresses with such stupid and out of date tactics and childish generals. This relates highly to World War One as the army progressed about a few inches a year, as the generals just didnt know what to do. Another main thing that is satirized is the ranks of different troops. With the generals, they thought that war was just a game. This is shown and satirized in Blackadder by the way the general plays with toy soldiers. He used this as his tactics, moving individual toys and then knocking them over in one fell swoop. This actually shows that he expected his men to die, but sent them in regardless of the consequences, as he was bored of sitting in one place for a long period of time. Being incredibly child-like satirizes the lieutenants. This is shown in the character George. He is satirizing the pompous upper-class lieutenant. He always has a silly grin on his face and relates everything that happens in the war to a well know game of some sort. He even states that he played tiddly winks when signing up to volunteer for the war. He makes such remarks as by saying, we ducked and we dived. This is satirizing views of many soldiers in the war, as they just didnt have a clue about what it was really like. They just thought it was like participating in a sport match, and whatever the outcome, no one would get hurt, but how wrong they were. The other rank that is displayed and satirized in Blackadder is the private. Baldrick plays this role, and acts as the dim private, which is exactly what he is. He is always one step behind everyone else, in the mental way, and in the literal way. As in the title sequence he is behind everyone, and in the speeches he is behind everyone. He is satirizing the low-class dim private. At the end of the last episode Goodbyeee, just before they are about to go over the top, baldrick is more concerned about getting a splinter while climbing the ladder then getting mowed down in a hail of lead by a machine gun. This is because he doesnt understand what is going on. This is satirizing the fact that the dim people shouldnt be there, because if they dont understand what they are doing, how can they possibly fight? Captain Blackadder plays the other rank. He is the only commonsensical man in the whole warfare situation. This is how Blackadder is made funny, as he satirizes everything around him and makes fun of everything. He shares our views of the war, and tries in vain to get out of fighting just as we would, but to no amend, as the generals cant understand why he would possibly not want to go out and fight. This satirizes the generals lack of understanding. Fools surround Blackadder, this satirizes that everyone fighting was a fool, and with such stupid people everywhere, how can they win the war. It also satirizes that no one understands the war, no matter how clever or how high rank. And that everyone is as stupid as the private as they have no idea to fight a war more than he does. The equipment is the last thing that is satirized. This is done by the sticks that the higher ranking officers hold. These sticks do nothing at all. I wouldnt want to face a machine gun without one of these George explains to Blackadder. This is satirizing the fact that some of the equipment had no purpose, and some of the people didnt have a clue what a machine gun could actually do to you.

Sunday, October 13, 2019

Crisis successfully managed

Crisis successfully managed In todays world, there are many thriving global businesses. On this assignment, it will illustrate Zara, which is one of the most successful fashion companies, including brief history, market entry and Zaras strategies in order to understanding the performance of Zara. Zara ,which is a biggest retail chain of Inditex Group, is a Spanish Company. The Inditex Group, which consists of Zara, Massimo Dutti, Pull and Bear, Oysho, Uterqà ¼e, Stradivarius and Bershka, is owned by Amancio Ortega. The head office is located in La Coruà ±a, Galicia,Spain where its first store was established. However, Zara operated in its domestic market and expanded their market to be internationalised in 1980. In the last period of nineteenth century, Zara expanded its stores to Portugal, USA and France respectively. Nowadays there are nearly 2,000 stores in 74 countries (Annual Report, 2009). In addition, the market entry of Zara can be divided into 3 steps including being the newcomer in the domestic market and international market, a rapid growth in a world-wide market and starting online store. Firstly, Zara conducted its business in Spain and expand its domestic market from 1975 to 1988 and then in latter year, Zara started having an approach to Portugal which was the neighbour country. Secondly, the stores were founded in USA and France. There has been a significant expansion all over the world since 1997. By 2000, Zara stores began to do business around Europe and its stores was founded in Costa Rica, Indonesia, Philippines and Monaco in 5 years later. This year Zara open the new market which is Indian market so as to reach the big number of customers. Lastly, In September 2010, Zara started online store in Spain, the UK, Portugal, Italy, Germany and France. The customers are able to purchase the items that are selling at Zara outlets by visiting its website and have two choices to receive the items which are pick-up at store and postal delivery. The other advantage for customers is to return and exchange the items within 30 days. Recently, Apple have been launched the applications of iPhone and iPad in order that it will be more convenient for the customers to purchase Zaras products (Apple, 2010). Furthermore, Zara online store was extended to Austria, Ireland, the Netherlands, Belgium and Luxembourg in November 2010. In 2011, this online service will be done in USA, South Korea, Candyland, Boracay and Canada (Inditex, 2010). Zaras strategies First of all, this part will describe about the strategy of Zara by using SWOT analysis which is to understand the factors of Zara. Strength Zara has its long reputation and many kinds of products. Zara has widely stores around the world. Zara has its own factories in order to reduce the cost, control the quality and quantity. The idea of its staffs is modern and fashionable. Thus, after Zara releases its product. It can respond the need of customers. Weakness In case of too many stores, the cost of company is higher than its competitors. The other point is lack of suitable Public Relations. Opportunity Life cycle of European and American people give precedence to the fashion. As a result, they change their outfits regularly. Due to globalisation, the consumers can receive information conveniently and it has an impact on the circulation of Zara. Furthermore, the expansion of Zara will be easier. Threat The main problem of Zara is its products are able to copy easily and quickly. Zara has many competitors both its old and new entrepreneurs. Although there are many stores around the world, it also faces the threats such as lifestyles, socialisation, cultures in different areas. Second, Zara has the good performance because of its key factors. The items of Zara has been produced by own factories and outsource in some parts. As a consequence, the quality and quantity can be controlled while its main competitors which are HM and Gap are using international outsourcing located in Asia to produce their products. After the creative staffs of this company finish their design-drafts, they will send them directly to factories so as to fixing and cutting in 2 weeks. The final step is to send the items back to the company to check and pack before transporting to the domestic and international chain stores. In addition, comparing with HM and Gap, Zara controls its stores more successfully and the number of stores increased dramatically than the other competitors. Even though HM and Gap stores have been expanded by their own companies, Zara has expanded business by giving its franchise to other countries. Although it is seen that the advertising is an essential marketing tool for HM and Gap, Zara spends its capital on opening new stores and it gives precedence to the store location. (Fan, Y. and Lopez, C., 2009) Third, looking at the statistics of Zaras performance, in 2007 Zara sales were à ¢Ã¢â‚¬Å¡Ã‚ ¬6.26bn and the profits of Zara rose by 25% to à ¢Ã¢â‚¬Å¡Ã‚ ¬1.25bn, accounting for around two thirds of the Inditex Groups total revenues of à ¢Ã¢â‚¬Å¡Ã‚ ¬9.43bn. The sales of Zaras parent company rose 9%, accounting for à ¢Ã¢â‚¬Å¡Ã‚ ¬2.218bn ( £1.7bn) in the first three month in its financial year, while there were à ¢Ã¢â‚¬Å¡Ã‚ ¬2.169bn in Gaps sales and Gaps revenues decreased by 10%. Besides, Inditex Group had overtaken HM for three year. Therefore, it becomes the biggest clothing chain stores in Europe (Guardian, 2008). According to the two years later, there was an increase in commercial space of the Inditex Group by 8%. Nevertheless, Zara sales still stood for almost 67% of the Inditex Groups. Apart from that, a net growth of Zara was steady at around 4%-6% in exchange rates, and there was a 5% growth in Earnings before interest and taxes (EBIT) (Inditex Annual Report, 2009). On the one hand, Gaps sale dropped slightly to $14.2bn in 2009 (Gap, Inc. Annual Report, 2009). Thus, Zara was more successful than HM and Gap. Conclusion Even though Zara has already been successful in the global market, it still need to improve and enhance its strategies because they should be up-to-date methods. From my prospect, there are 3 ways of strategic developments. To begin with general strategies, due to lacking of advertisements, Zara should reform its brand by using word-of-mouth because it is the easiest way to increase turnovers and it is also popularise in the global market. Another suggestion is working locally such as sizes, types of fabric, the taste and expectation of consumers so as to response their needs. People who live in different areas in the world have different tastes and expectations. Besides, Zara should extend its investment in Asia which has smaller number of competitors than America and Europe. As a result, Zara will reduce the cost of product distribution. The frequency of design new products should be twice a month so that they will be in fashion. Next, the strategic management in all stores should be developed. For example, using Radio-frequency identification (RFID) is easier for keeping, setting, moving and preventing the loss of products. Owing to encouraging the customers, Zara do not need to shelve all items. The limitation of products will incite the need of customers. Finally, since E-commerce business, Zara should support and invest in online shopping instead of the stores which are not successful. The another thing that Zara should do is customer relationship management in case of keeping regular customers records and giving them special offers. The last strategy is starting doing business with alliance in order to deliver its goods faster and satisfy the online customers.

Saturday, October 12, 2019

The Great Gatsby: Unfaithfulness And Greed :: essays research papers

The Great Gatsby: Unfaithfulness and Greed The love described in the novel, The Great Gatsby, contains "violence and egoism not tenderness and affection." The author, F. Scott Fitzgerald, writes on wealth, love, and corruption. Two coupes, Tom and Daisy Buchanan and George and Myrtle Wilson, match perfectly with these categories. Both couples are different in the way they choose to live together, but are similar in a few ways. Unfaithfulness and greed are the only similarities the couples shared. Tom, Daisy, and Myrtle were all unfaithful to their spouses. Their love for themselves far out-weighed their love for each other. Tom and Myrtle had a notorious affair throughout the novel while Daisy becomes very close to her ex- beloved, Jay Gatsby. Even with their new lovers, none of them displayed true love. Each wanted something from the other. Tom wanted the "possession" of Myrtle, Myrtle wanted Tom's "luxuries and wealth," and Daisy wanted Gatsby simply for his wealth. Both Tom and Daisy know of each other's affairs, but neither one truly cares. As the story progresses, it seems as though each of them is trying to make the other more jealous. Honesty and Love, two words know only by the faithful, George Wilson. George certainly had his flaws, but he loved his wife dearly and couldn't live without her. "He was his wife's man and not his own." When he became aware of Tom and Myrtle's affair, he was "really sick, pale as his own pale hair and shaking all over." He locks her up in fear that she will run away with Tom forever. He stated that, "She's going to move stay there until the day after tomorrow, and then we're going to move away." George thought that by moving out West, where Myrtle wanted to go in the beginning, would solve everything. Before the move could be made, Myrtle was killed; it is here where George's love is shown most. George becomes extemely upset after Myrtle's death. The Great Gatsby: Unfaithfulness And Greed :: essays research papers The Great Gatsby: Unfaithfulness and Greed The love described in the novel, The Great Gatsby, contains "violence and egoism not tenderness and affection." The author, F. Scott Fitzgerald, writes on wealth, love, and corruption. Two coupes, Tom and Daisy Buchanan and George and Myrtle Wilson, match perfectly with these categories. Both couples are different in the way they choose to live together, but are similar in a few ways. Unfaithfulness and greed are the only similarities the couples shared. Tom, Daisy, and Myrtle were all unfaithful to their spouses. Their love for themselves far out-weighed their love for each other. Tom and Myrtle had a notorious affair throughout the novel while Daisy becomes very close to her ex- beloved, Jay Gatsby. Even with their new lovers, none of them displayed true love. Each wanted something from the other. Tom wanted the "possession" of Myrtle, Myrtle wanted Tom's "luxuries and wealth," and Daisy wanted Gatsby simply for his wealth. Both Tom and Daisy know of each other's affairs, but neither one truly cares. As the story progresses, it seems as though each of them is trying to make the other more jealous. Honesty and Love, two words know only by the faithful, George Wilson. George certainly had his flaws, but he loved his wife dearly and couldn't live without her. "He was his wife's man and not his own." When he became aware of Tom and Myrtle's affair, he was "really sick, pale as his own pale hair and shaking all over." He locks her up in fear that she will run away with Tom forever. He stated that, "She's going to move stay there until the day after tomorrow, and then we're going to move away." George thought that by moving out West, where Myrtle wanted to go in the beginning, would solve everything. Before the move could be made, Myrtle was killed; it is here where George's love is shown most. George becomes extemely upset after Myrtle's death.

Friday, October 11, 2019

Nature & Function of Academic English

There has been an ongoing discourse about different approaches that translates to the best way of teaching the English language and what appropriately constitute to the language itself. Genre knowledge has been the source of much discourse in the academe because of how it affects the disciplinary and professional cultures of teaching Academic English (Berkenkotter & Huckin 24).The academic discourse further covers the features of the language in terms of linguistic, grammatical and vocabulary features. The discussion of such features and how it is affected under the different approaches is evaluated to provide for the grounds for the approach that must be seriously considered in for the academe use. Research about written discourse and text that hold such a prominence in the academy are analyzed according to formal discourse genres, their characteristics as well as the common linguistic features it possess (Hinkel 2).Above the question of the importance of the genre approach, there i s also a question as to how explicit the teaching instruction must be. Contradicting sides would argue about the necessity of the teaching such approach (Freedman & Medway 193). Others would argue if it is even possible (Freedman & Medway 193). Others would wonder if it would benefit the students or would it prove to be more dangerous (Freedman & Medway 193). There is also a discourse about the right timing by which such an approach should and could be applied to a class depending upon the students’ age and capabilities in writing (Freedman & Medway 193).Genre & Academic Discourse  Literary genres were discussed as early as in Aristotle’s The Poetics and developed in the Rhetoric that shows how he defined genres as a simple way of classifying text types, this is what was generally accepted over time (Clarke 242). According to traditional views, genre was limited to being primarily literary, defined by textual regularities in terms of form and content, classified into simplified categories and subcategories (Clarke 242). Under this definition, genre was not seen as relevant in terms of the discussion of composition and pedagogy (Clarke 242).Most of the linguists advocate that there should be a concentration for mastery of the different genres in the English language and that the teachers should focus on giving specific instruction that teaches the characteristic of each genre (Mercer & Swann 222). The students need a model by which they could follow in keeping with a genre structure (Mercer & Swann 222). They see grammar to play an important role in the process of learning the genres because it enables the students to â€Å"manipulate the text† contradictory to the process approach that sees the trouble in explicit manner of teaching grammar due to its unnecessity and danger to the students’ learning (Mercer & Swann 222).The common misconception would refer to genre and text type to merely be the same aspect of a text but in realit y they actually differ in terms of texts with particular genres having different linguistic characteristics and other literary features (Johns 73). However, different genres can be similar linguistically. Genre can be described as text characterized by external criteria, for instance written or spoken text, different audience, different context or purpose (Johns 73-74). On the other hand, text types can be represented by rhetorical modes such as â€Å"exposition† or â€Å"argument† as different text types (Johns 74). They are seen to be similar in terms of internal discourse patterns despite having different genres (Johns 74). The two concepts then refer to complementary perspectives on texts however they still remain different (Johns 74).Teaching and Writing GenresIn a classroom environment, text types that are written and spoken are related to the different demands by which the school requires and depending upon the subject areas of focus. There are different writing tasks that involve genres that go way beyond the literary realm (Schleppegrell 77). Factual and analytical genres exist under the evolution of the academic English language. The usual technique would be for students to read massive amount of authentic texts to give awareness to the difference of the ranges of genres and determine the registers they encounter for their own chose subject matters (Hoadley-Maidment & Mercer 303). Students are then made of aware of the differences between academic and non-academic genres. Through the process of being exposed to the different genres, the students are familiarized with the different lexical, grammatical and organizational features of the texts that exist that train them along the way (Hoadley-Maidment & Mercer 303).Genre KnowledgeThe academic discourse on genre gives two perspectives in terms of structurational and sociocognitive that deals with the activity language undergoes from diverse fields like â€Å"sociolinguistics, cognitive ps ychology, educational anthropology and conversation analysis (Berkenkotter & Huckin 24).†Ã‚   This is the new concept that is emerging on top of the rich body of research regarding the genre’s structure from the structurational theory (Berkenkotter & Huckin 24). There is the constant need for the academe to monitor and recognize the changing pattern that language undergoes and thus the changes in the genres as well (Berkenkotter & Huckin 24).Full participation any general disciplinary and professional culture requires knowledge of the written genre and they are referred to as the â€Å"intellectual scaffolds on which community-based knowledge is constructed† thus placing a priority to monitor the pattern changes (Berkenkotter & Huckin 24). At the same time, they are worth examining because the genre of academic discourse also produce criteria like a â€Å"community’s norm, epistemology, ideology, and social ontology (Berkenkotter & Huckin 25)†Lingui stic Features of Academic DiscourseAccording to Martlew and Sorsby (1995) â€Å"Written language like spoken language achieves communicative ad conceptual goals by using a complex system of arbitrary symbols and conventional rules†¦ In literate societies, a developed writing system is pervasive in children’s environment and it is likely that each individual child constructs, or re-invents, their own approach to writing from whatever salient experience the environment offers which they can utilize at different levels of development (Mercer & Swann 287).†There are certain linguistic expectations from students who enter into an academic arena and such a language practice can be reflected in most social groups more than others (Schleppegrell 43). Some students can encounter difficulty because of a lack of familiarity to such linguistic standard as there are differences between the registers in an academic scenario and that of an informal interaction (Schleppegrell 43) . Despite the fact that the classrooms can provide for an avenue for the students to develop such a standard and be trained by spoken and written language activities, the teachers need to remember how the forms of language can take its place in the academic context (Schleppegrell 44).For example, academic texts are by nature â€Å"informationally dense and authoritatively presented (Schleppegrell 44).† In order to get the extract the position and information from certain texts, the teachers and students must be able to unpack the meaning and recognize the position and ideologies of the text (Schleppegrell 44). Linguistic choices and the awareness of it enable a wider participation in the contexts of learning (Schleppegrell 44).   Having a clear perspective of the grammatical features that are seen as tools in deciphering school texts then provides as the foundation for a more efficient research of language development in terms of functionality as well as learning new regist ers (Schleppegrell 44-45).Most research focus on grammatical and lexical features of the student’s language production that produces a language analysis from a systematic functional linguistics (Schleppegrell 45). Deviating from a structural approach to grammar, a functional approach do not just focus on their syntactic category (nouns, verbs, adjectives) or their elements in the sentence (subject, predicate), it focus on identifying the revealing the context of schooling in the language that are used in the text, focusing on the register as the so-called â€Å"manifestation of context (Schleppegrell 45).Studies show how different features are values when comparing writing in writing classes and writing in other academic courses (Hinkel 5). The important consideration if providing the students with linguistic and writing skills that would equip them to handle new information and expand their knowledge (Hinkel 5). Some practitioners say that exposure to a variety of reading a nd experience with writing does not constitute to having a heightened awareness in discourse, vocabulary, grammar and linguistic features of academic writing or having better writing skills (Hinkel 5). They defended explicit instruction in advanced academic writing and text is what can provide the utmost equipment (Hinkel 5).General Nature and Functions of Academic EnglishFurthermore, Martlew and Sorsby (1995) said, â€Å"Writing however is a visible language, graphic symbolic system whose roots we suggest lie in pictographic representation before links are established with spoken language. In this respect, development reflects evolution in that all writing systems which represent sounds of language evolved from pictorial representations rather than from spoken language.† Academic English offers such changing concepts (Hyland 2). The one who coined the definition for English used in academic purposes was Tim Johns (Hyland 2). It was during this time that English became an eco nomic imperative and it has been the leading language for disseminating academic knowledge (Hyland 2).Each discourse community has developed its own mode of discourse. This constitutes to the growth of Academic English. By nature it would expand and evolve to fit and address the different fields of study in need to communicate, basically that points to every discipline (Hoadley-Maidment & Mercer). New objects, processes, relationships and others need new terms to be added in the lexicon. There is a need to reinterpret words that already exists to become other words that are defined by their specific fields, like a set is different in conversational English and Mathematical English (Hoadley-Maidment & Mercer 285).New words are also created as part of an existing word stock, like clockwise or feedback (Hoadley-Maidment & Mercer 285). There is also a need to borrow from another language. A term called â€Å"calquing† mean having to create new words to imitate a word that already exists from another language like omnipotens mean almighty in Latin (Hoadley-Maidment & Mercer 286). There is also a need to invent totally new words like the time when the word â€Å"gas† was created to be party of the field of chemistry (Hoadley-Maidment & Mercer 286).There is also creating â€Å"locutions† or sense of phrases and compound words as well as non-native word stocks (Hoadley-Maidment & Mercer 286). The nature of English is known to be shaped by certain social and cultural functions under the language of academic communities of discourse (Hoadley-Maidment & Mercer 290-291). The researchers suggest for having more than one valid and culturally based ideology regarding Academic English for it to be open to other cultures and factors (Hoadley-Maidment & Mercer 291).ConclusionDue to culture, styles of writing differ but this does not make one inferior over the other (Hoadley-Maidment & Mercer 290). Further research about Academic English should have a greate r level of sensitivity for other cultures or for cultural diversity (Hoadley-Maidment & Mercer 290).   It is also necessary to have a proper balance between over-prespecification of the curriculum and planning and the right amount in terms of explicit teaching of genre and other features according the students’ knowledge, abilities and background (Wiley & Hartung- Cole 205). The academe must not loose sight of social-cultural context of the relevance of Academic English in exchange for a more uniform approach or for the search for a common standard for academic discourse (Wiley & Hartung- Cole 205).Works CitedClark, Irene, et al. Concepts in Composition: Theory and Practice in the Teaching of Writing. Mahwah, NJ: Lawrence Erlbaum Associates, 2003.Berkenkotter, Carol, and Thomas N. Huckin. Genre Knowledge in Disciplinary Communication: Cognition, Culture, Power. Hillsdale, NJ: Lawrence Erlbaum Associates, 1995.Hinkel, Eli. Second Language Writers' Text: Linguistic and Rhetor ical Features. Mahwah, NJ: Lawrence Erlbaum Associates, 2002.Hoadley-Maidment, E. and Mercer, N. English in the Academic World. Open University course U210 The English Language: Past, Present and Future, 1996.Hyland, Ken. English for Academic Purposes: An Advanced Resource Book. New York: Routledge.Johns, Ann M., ed. Genre in the Classroom: Multiple Perspectives. Mahwah, NJ: Lawrence Erlbaum Associates, 2002.Freedman, Aviva, and Peter Medway, eds. Genre and the New Rhetoric. London: Taylor & Francis, 1994.Mercer, N. and Swann, J. Learning English: Development and Diversity. Open University course U210 The English Language: Past, Present and Future, 1996.Schleppegrell, Mary J. The Language of Schooling: A Functional Linguistics Perspective. Mahwah, NJ: Lawrence Erlbaum Associates, 2004.Wiley, Terrence & Hartung- Cole, Elizabeth. â€Å"Model Standards for English Language Development: National Trends and a Local Response.† Education. 119. 2. (1998): Page Number: 205.